PACHA CLOTHES

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Case Study

Company

Pacha La Pineda is one of the biggest Pachas in the world, and it brings the most important and current DJs to offer the greatest parties. For these parties, they make special merchandising to give away on the event, and also they do some clothes to sale. They also give some t-shirts and merchandising on the weekly parties of La Cage.

Problem

They need merchandising for the events.

Approach

I create logos for the different parties and a style with the values of the brand as the music and the symbolic cherries.

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Solution

I create the merchandising with that logo and style. For the sale clothes, I illustrate original designs with the values of the brand, such as the music and the symbolic cherries.

Outcomes

The people were wearing t-shirts as daily clothes over the world. The people have the chance to choose when they purchase the ticket between one more free drink or the t-shirt of the event, most of them choose the t-shirt, what was cheaper to produce than the alcohol so this make increase the earnings of the company in a 25%, saving the money of the free drink, and earning because the people still buying that drink when they were inside. With the new designs for the shop, we increase our sales by 45%, and for some of the designs, we had to order more as they were sold out and we had more orders.